Simple, modular pricing.
Pay for the channels you want us to run. Add creative or a funnel build only if you need them. No bundles, no tiers, no lock-in.
Plus 2.5% of monthly ad spend. Run AppLovin, Meta, Google, TikTok, Pinterest or Reddit, in any combination.
- Account and tracking setup
- Campaign structure and daily optimization
- Weekly performance reporting
- Bi-weekly strategy calls
- Month to month, 30 days notice
Your invoice never goes above $25,000 a month.
Whether you spend $1 million or $10 million a month on ads, our management fees stop at $25,000. Scale without your agency bill eating your margin.
Designed, copywritten and ready to test. Sold in packs.
Up to 60 seconds. Product demos, talking heads, animated or AI UGC. Sold in packs.
Sales funnel build: $1,500
Landing pages, upsell flows, product pages and email integrations, built from scratch.
Creatives are invoiced in advance and delivered in 3 to 5 business days. Ad spend is paid directly to the ad platforms.
What you would pay each month.
Our fee is $750 for each channel we run plus 2.5% of the ad spend we manage, and total management fees stop at $25,000 a month. Here is what that looks like at different spend levels (management fees only; ad spend is paid directly to the platforms and creative is billed per ad).
| Monthly ad spend | Channels | Monthly management fee | Effective rate |
|---|---|---|---|
| $20,000 | 1 | $750 + $500 = $1,250 | 6.3% |
| $50,000 | 1 | $750 + $1,250 = $2,000 | 4.0% |
| $100,000 | 2 | $1,500 + $2,500 = $4,000 | 4.0% |
| $250,000 | 2 | $1,500 + $6,250 = $7,750 | 3.1% |
| $500,000 | 3 | $2,250 + $12,500 = $14,750 | 3.0% |
| $1,000,000 or more | Any | $25,000 (the cap) | 2.5% or less |
Who this pricing is built for
Most of our clients are US ecommerce and DTC brands spending from about $50,000 to well over $1 million a month on ads. A per-channel fee keeps small tests affordable, and the cap means your agency bill stops growing once you scale, unlike agencies that charge a flat percentage of spend forever.
Want the wider picture first? Our guide to AppLovin agency pricing compares the four common fee models, and how much AppLovin costs covers test budgets and ad spend. If AppLovin is the channel you want to add, see how we run AppLovin for ecommerce brands.
Apt vs a typical US agency.
| Apt Digital | Typical US agency | |
|---|---|---|
| Monthly management fee | $750 per channel + 2.5% of spend | Often $8,000 to $15,000+ retainers |
| Fee cap as you scale | Capped at $25,000 a month | Usually a % of spend with no cap |
| AppLovin expertise | Official AppLovin Partner Agency, $5M+/month managed | Often still learning the platform |
| Creative | In-house static and AI video, first batch free | Outsourced or billed separately |
| Contract | Month to month, 30 days notice | 3 to 12 month lock-ins are common |
| Reporting | Weekly reports, bi-weekly calls | Monthly reports |
Questions about pricing.
Is ad spend included in the management fee?
No. Ad spend is paid directly to the ad platforms from your own accounts. Our fee is $750 per channel plus 2.5% of the ad spend we manage.
How does the $25,000 cap work?
Our total monthly invoice for management fees never goes above $25,000, whether you spend $1 million or $10 million a month on ads.
What counts as a channel?
Each ad platform we run is one channel: AppLovin, Meta, Google, TikTok, Pinterest or Reddit. Running AppLovin and Meta together is two channels.
What is included in the free first batch of creatives?
Every new client gets their launch set of creatives at no charge, so you can judge the quality before paying for production.
How do I pay for creatives?
Creatives are sold in packs and invoiced in advance. Delivery takes 3 to 5 business days.
Can I cancel?
Yes. There is no lock-in. Plans are month to month with 30 days notice.
How much does it cost to have Apt run AppLovin?
$750 a month to manage AppLovin plus 2.5% of the AppLovin spend we manage, with total management fees capped at $25,000 a month. At $100,000 a month in AppLovin spend, that is $750 + $2,500 = $3,250.
How do your fees compare with a percentage-of-spend agency?
A flat percentage keeps growing with your spend. Ours stops at $25,000 a month. At $2 million a month in ad spend, an agency charging 10% of spend would bill $200,000, while our management fees stay at $25,000.
Ready to find your next growth channel?
Book a free 30-minute call. We will look at your ads, your creative and your numbers, and tell you honestly where the next dollar should go.