What results can I expect on AppLovin?
It depends on your product, margins and creative. Across our AppLovin clients we average a 1.86x ROAS, our lowest CPA is $10.33, and our fastest scale to $10k a day took 7 days. On your call we will tell you honestly what to expect for your brand.
How much budget do I need?
We recommend starting at $500 a day. That gives Axon enough purchase data to find your buyers and start scaling. AppLovin's own minimum is lower, but small tests rarely tell you much.
How long before it works?
Plan on three to four weeks for a fair test while Axon learns. Many of our brands have reached $4k to $20k a day within 30 days.
Is AppLovin a fit for my category?
It works well for DTC products that demo well on video: supplements, skincare, beauty devices, home, pets and apparel. Some categories, like telehealth, are restricted, and we have built lead generation funnels to work around that.
What creative do I need?
Vertical 9:16 videos, ideally 30 to 60 seconds, plus statics, and plenty of variations. We produce them in-house: statics at $30 and AI video ads at $75, with your first batch free.
What does it cost?
$750 a month per channel plus 2.5% of ad spend, with your invoice capped at $25,000 a month however far you scale. Month to month, no lock-in.
What does an AppLovin agency do?
An AppLovin agency runs the channel for you from start to scale: account setup, AppLovin pixel and Conversion API tracking, campaign structure and goals (ROAS or cost per purchase), the video and static creative AppLovin rewards, daily optimization and weekly reporting. As an official AppLovin partner agency we also get direct access to AppLovin's partner team when something needs fixing fast.
Do you offer AppLovin ads setup as a service?
Yes. Setup is part of every engagement: we open or connect your AppLovin Ads account, install and test the pixel and Conversion API through Shopify or GTM, build the first campaigns and load launch creative. Most brands are live within one to two weeks of kickoff.
Are you an AppLovin creative agency too?
Yes. Creative is most of the work on AppLovin, so we produce it in house: your best Meta videos recut to full-screen 9:16 with captions and voiceover, new AI video ads ($75 each), static ads ($30 each) and end cards, delivered in 3 to 5 business days. Your first creative batch is free.
Should I hire an AppLovin agency or run it in-house?
Run it in-house if you already have clean tracking, a steady flow of new video, someone to manage the account daily and budget to absorb a learning curve. If two or more of those are missing, an agency usually gets you to a fair result faster. Our in-house vs agency guide walks through the decision.
Are you an official AppLovin partner?
Yes. Apt Digital is an official AppLovin Partner Agency, managing $5M+ a month in AppLovin ad spend.